Recreating Fine Arts Institutions by Ragsdale, Diane E.Publication Date: Stanford Social Innovation Review, 2009
"The National Endowment for the Arts (NEA) reports that between 1982 and 2008, adult attendance declined in almost every art form. Not only is the number of people attending fine arts events falling, the median age of those who are attending is getting significantly older. Many fine arts organizations have failed to adjust to the radical social, cultural, and technological changes that have taken place in the United States during the last few decades. Many fine arts organizations have lost touch with the new American Zeitgeist. The leaders of these arts organizations often have outdated perceptions about who lives in their communities, what those people value, and what role the arts and their organizations do - or do not - play in their lives. Organizations need to rethink who they are, why they exist, what value they create, which people they need to reach and how they will reach them, and what the meaningful measures of success will be. . ." [from abstract]