E-commerce (Electronic commerce)

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. * New case studies and current examples are included to illustrate the very latest in marketing and PR trends. * Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube * Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility * David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of World Wide Rave, from Wiley The New Rules of Marketing and PR, Second Edition gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign

Here, Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose--and earn a good living. Still in his early thirties, Chris has traveled around the world--and yet he's never held a "real job" or earned a regular paycheck. Rather, he has a genius for turning ideas into income, and he uses what he earns both to support his life of adventure and to give back. In preparing to write this book, Chris identified 1,500 individuals who have built businesses earning $50,000 or more from a modest investment, and he's focused on the 50 most intriguing case studies. Here, distilled into one easy-to-use guide, are the most valuable lessons from those who've learned how to turn what they do into a gateway to self-fulfillment. It's all about finding the intersection between your expertise and what other people will pay for. You don't need an MBA, a business plan or even employees. All you need is a product or service that springs from what you love to do anyway, people willing to pay, and a way to get paid.--From publisher description