E-commerce (Electronic commerce)

Intended as a guide for directors, executives and professional accountants on accountability and governance, decision-making and behaviour, and ethics risk management. Provides a historical perspective on the ethics and governance scandals that stimulated changes in ethics expectations. Discusses practical ethical decision-making, and examines how corporations and professional accountants can develop sound ethical accountability, governance and management systems. Includes study questions and case studies.

BIG PRESENCE isn't just for BIG COMPANIES anymore!.
A social media marketing handbook for small business owners on the go.
Social media has opened the door to anyone who wants to promote themselvesincluding small businesses. Designed specifically for busy small business owners, this book puts you on the fast track to maximizing your business's visibility and generating profitsregardless of the size of your marketing budget or the time you have to devote to it.
30-Minute Social Media Marketing provides 22 short chapters packed with real-world examples, templates, sample marketing procedures, and screen shots taking you step-by-step through the essentials.

Marketing in a Web 2.0 World shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. With Peter VanRysdam, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimization (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. --from publisher description.

This guide discusses everything you need to know about starting and running your own small-scale online business. Whether you intend to sell goods, services, subscriptions, or advertising, this book provides you with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating your online business.

"How do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products and services, and ignite your brand? Content Rules equips you for online success as a go-to guide to the art and science of developing content that people care about. Case studies show how companies have successfully spread their diea through blogs, YouTube, Facebook, Twitter, Google+, and other platforms - and use them to establish credibility and build a loyal customer base"-- Provided by publisher.

Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.

Going green is no longer an option, but a "must" for successful businesses who want to turn greater profits, expand their customer base, and compete in today's market. Author Rich Mintzer presents you with 101 ways to turn your current company into a more sustainable, environmentally-friendly business. With this book, you have the tools necessary to modify your current business practices and incorporate new, green practices while also saving money, expanding your consumer base, and increasing profits!--From publisher description.

Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it